salt & pictures - Filmproduktion Düsseldorf

Spot for stadium TV & cinema

Stadtwerke Düsseldorf is a premium sponsor of Fortuna Düsseldorf. They are connected with the help of the energy LaOla. Starting from the power station, the energy is carried over the LaOla wave of the real Fortuna fans. In addition to the fans, the soccer players are also electrified and full of power. This attitude to life is transported throughout the city and into the stadium.

The spot is shown on the large stadium screens at every Fortuna Düsseldorf home game. The film will also be shown in cinemas in Düsseldorf.

The spot lives from high-quality 3D elements that breathe life into the "energy" in the form of a tail of light. From the sketch on paper to the first 3D layouts, we were able to develop a look in a long concept phase, which was brought to the screen with the help of various elaborate 3D simulations. The seamless, realistic integration of the tail element into our real image was important to us here. Thanks to detailed 3D motion tracking, the beam moves through our settings as if it had been on set. To make this impression even more realistic, we worked with real, moving lights on set, which cast the glow of the 3D light trail onto our subjects in reality.