Client
Douglas
Photographer
Arya Shirazi
Director
Dennis Adams
DOP
Lennart Neumann
Salon Hair - Volume & Strength
Client
Douglas
Photographer
Arya Shirazi
Director
Dennis Adams
DOP
Lennart Neumann
The Douglas Salon Hair range was expanded to include the new Volume & Strength line with four products. The new photos and the new commercial had to match the previous Repair & Smooth series commercial, but at the same time create their own identity.
In terms of narrative, we created two visual worlds, each representing Volume and Strength.
Photographer Arya Shirazi shot the photos for the product range to accompany the moving image.
